Resources   marketing

sfsdf sdf

Impact at the ‘Bottom of the Pyramid’: The role of social capital in capability development and community empowerment

sfsdf sdf

Bottom of the Pyramid as a source of breakthrough innovations

sfsdf sdf

Serving the low-income consumer: How to tackle this mostly ignored market

sfsdf sdf

A Nano car in every driveway? How to succeed in the ultra-low-cost car market

sfsdf sdf

How the world’s 5 billion low-income consumers decide what to buy

sfsdf sdf

Purchasing power at the bottom of the pyramid: differences across geographic regions and income tiers

sfsdf sdf

The peanut butter debate

sfsdf sdf

The Tata Nano, the global ‘value’ segment and the implications for the traditional automotive industry regions

sfsdf sdf

The need for safe water as a market opportunity

sfsdf sdf

The next 4 billion

sfsdf sdf

Creating value for all: Strategies for doing business with the poor

sfsdf sdf

India’s Tata Nano, ‘the world’s cheapest car,’ struggles to move ahead

sfsdf sdf

Selling to the bottom of the pyramid: The case of Tata Nano

sfsdf sdf

Tata’s Nano Home: Company behind cheapest car to sell $7,800 apartments

sfsdf sdf

Mobile 2.0: M-money for the BoP in the Philippines

sfsdf sdf

Designing mobile money services: Lessons from M-Pesa

sfsdf sdf

Understanding key factors in social enterprise development of the BOP: a systems approach applied to case studies in the Philippines

sfsdf sdf

Interview: C. K. Prahalad

sfsdf sdf

On the verge of something extraordinary

sfsdf sdf

At the Bottom of the Pyramid: Responsible design for responsible business

sfsdf sdf

Book review essay: Promises and perils at the Bottom of the Pyramid: “The Fortune at the Bottom of the Pyramid: Eradicating Poverty through Profits” by C. K. Prahalad

sfsdf sdf

Marketing technological innovation to LDCs: Lessons from one laptop per child

sfsdf sdf

Aid is not the answer

sfsdf sdf

Overcoming institutional distance: Expansion to base-of-the-pyramid markets

sfsdf sdf

The quest for the fortune at the bottom of the pyramid: potential and challenges

sfsdf sdf

Creating mutual value: Lessons learned from ventures serving base of the pyramid producers

sfsdf sdf

The next four billion: market size and business strategy at the base of the pyramid

sfsdf sdf

“Making Markets Work for the Poor”: An objective and an approach for governments and development agencies