Resources   investment

Bottom of the Pyramid as a source of breakthrough innovations

In this paper, I identify the bottom of the pyramid (BOP) markets as a new source of radical innovation. By focusing managerial attention on creating awareness, access, affordability, and availability (4As), managers can create an exciting environment for innovation. I suggest that external constraints can be utilized to build an ...

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The peanut butter debate

A new type of ready-to-use food is changing the way severe malnutrition is treated. But questions remain about how far to push its introduction—and science has a hard time providing the answer. ...

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A new alliance for global change

Working together, corporations and social entrepreneurs can reshape industries and solve the world’s toughest problems. ...

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Commercial returns at the Base of the Pyramid

As the world is introduced to microfinance as a response to global poverty, public and private decision-makers run the risk of having their analysis of the industry overwhelmed by the field’s stirring capability to generate social value. Throughout the development of microfinance, the accounts of low-income men and women in ...

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The need for safe water as a market opportunity

There is a huge unmet need across the globe for access to safe drinking water. This problem kills millions of our brethren each year—780,000 in India alone. Diarrheal disease causes 1,600 deaths a day—more than any other. While we in the U.S. and other Western nations simply turn the handle ...

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Creating value for all: Strategies for doing business with the poor

The Growing Inclusive Markets Initiative responds to a need for better understanding of how the private sector can contribute to human development and to the Millennium Development Goals. Led by UNDP, the initiative was conceived in 2006 after the success of Unleashing Entrepreneurship: Making Business Work for the Poor—the 2004 ...

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Aid is not the answer

There is an inherent paradox in the debate about poverty alleviation that escapes even the most sophisticated observers in the West. Consider the conventional thinking about China and India: They are seen as a threat to the West. The fear is not only about "exporting well paying U.S. jobs" but ...

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Serving the world’s poor, profitably

Improving the lives of the billions of people at the bottom of the economic pyramid is a noble endeavour. It can also be a lucrative one. ...

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Making better investments at the Base of the Pyramid

Managers of business ventures that work with the world’s poor need more than financials and feel-good stories to measure success. They need to know exactly who’s benefiting and how. ...

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The great leap: Driving innovation from the Base of the Pyramid

Billions of poor people aspire to join the world's economy. Disruptive innovation can pave the way, helping companies combine sustainable corporate growth with social responsibility. ...

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Tensions between venture capitalists’ and business-social entrepreneurs’ goals: Will Bottom-of-the-Pyramid strategies offer a solution?

This paper examines the case of an entrepreneurial venture with a disruptive innovation in the field of medical technology. The case entrepreneur is striving for the so called double bottom line of both financial and social returns. The paper analyses the relationship between the entrepreneur who is both socially responsible ...

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The next four billion: market size and business strategy at the base of the pyramid

Four billion low-income consumers, a majority of the world’s population, constitute the base of the economic pyramid. New empirical measures of their aggregate purchasing power and their behavior as consumers suggest significant opportunities for market-based approaches to better meet their needs, increase their productivity and incomes, and empower their entry ...

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“Making Markets Work for the Poor”: An objective and an approach for governments and development agencies

Governments and development agencies’ efforts at promoting economic growth and poverty reduction have achieved mixed results. Different approaches have been tried – some have aimed at major regulatory reform and others intervened to deliver products and services directly and "get things done" – with great achievements in some countries countered ...

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Calculated impact

Corporations, governments, and even people on the street routinely weigh the benefits and costs of their decisions, so why don't philanthropists? By estimating the social return on their investments, funders can deploy their dollars more effectively. To demonstrate the power of these calculations, the authors show how three organizations-the Robin ...

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