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Prahalad

Bottom of the Pyramid as a source of breakthrough innovations

In this paper, I identify the bottom of the pyramid (BOP) markets as a new source of radical innovation. By focusing managerial attention on creating awareness, access, affordability, and availability (4As), managers can create an exciting environment for innovation. I suggest that external constraints can be utilized to build an ...

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Interview: C. K. Prahalad

The renowned corporate strategist and co-author of Competing for the Future talks about his theory of co-creation, expounded in his most recent book, The Future of Competition: Co-Creating Unique Value with Customers. Interview by Des Dearlove. ...

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On the verge of something extraordinary

According to the global guru ranking, the Thinkers 50, published by The Times, C.K. Prahalad is “the most influential living business thinker in the world”. Prahalad believes that business leaders need to start thinking about their marketplace as all six billion people on the planet. Des Dearlove talked to him ...

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Aid is not the answer

There is an inherent paradox in the debate about poverty alleviation that escapes even the most sophisticated observers in the West. Consider the conventional thinking about China and India: They are seen as a threat to the West. The fear is not only about "exporting well paying U.S. jobs" but ...

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Serving the world’s poor, profitably

Improving the lives of the billions of people at the bottom of the economic pyramid is a noble endeavour. It can also be a lucrative one. ...

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The end of corporate imperialism

When large Western companies rushed to enter emerging markets 20 years ago, they were guided by a narrow and often arrogant perspective. They tended to see countries like China and India simply as targets—vast agglomerations of would-be consumers hungry for modern goods and services. C.K. Prahalad and Kenneth Lieberthal call ...

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The fortune at the Bottom of the Pyramid

Low-income markets present a prodigious opportunity for the world's wealthiest companies - to seek their fortunes and bring prosperity to the aspiring poor. ...

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Selling out the poor

Allen L. Hammond and C.K. Prahalad's notion that "Selling to the Poor" (May/June 2004) to turn them into consumers is an "effective way of reducing poverty" is a shameless, far-fetched example of corporate "poor washing," through which an agenda for boosting profits is packaged as a poverty antidote. ...

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Selling to the Poor

Searching for new customers eager to buy your products? Forget Tokyo’s schoolgirls and Milan’s fashionistas. Instead, try the world’s 4 billion poor people, the largest untapped consumer market on Earth. To reach them, CEOs must shed old concepts of marketing, distribution, and research. Getting it right can both generate big ...

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