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Lipstick evangelism: Avon trading circles and gender empowerment in South Africa

Increasing numbers of corporations are vying to capture one of the largest untapped consumer markets – the world’s poor –/ in ways that are not only economically profitable but socially responsible. One type of initiative that has gained increased traction is trading partnerships between multinational corporations and women’s ...

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Re-siting corporate responsibility: The making of South Africa’s Avon entrepreneurs

The bottom-of-the-pyramid (BOP) approach is championed as a way to deliver both corporate profits and poverty reduction. This article explores how “the poor” are repurposed as the instruments of ethical capitalism through the archetypal BOP model—Avon Cosmetics. A harbinger of “compassionate capitalism,” Avon has long stylized its entrepreneurial opportunity as ...

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