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Commercial returns at the Base of the Pyramid

As the world is introduced to microfinance as a response to global poverty, public and private decision-makers run the risk of having their analysis of the industry overwhelmed by the field’s stirring capability to generate social value. Throughout the development of microfinance, the accounts of low-income men and women in ...

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Best practices for developing a solar home lighting system market

Access to electricity and home lighting are considered essential for a higher quality of life. Approximately 1.4 billion people rely on fuel-based lighting for home illumination. Thus, it has been argued, a substantial market exists for affordable home lighting products. Solid state lighting is a technology that can be employed ...

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Segmenting the Base of the Pyramid

To succeed, you’ll need to link your commercial interests with your constituencies’ well-being. ...

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