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Lighting

Creating value for all: Strategies for doing business with the poor

The Growing Inclusive Markets Initiative responds to a need for better understanding of how the private sector can contribute to human development and to the Millennium Development Goals. Led by UNDP, the initiative was conceived in 2006 after the success of Unleashing Entrepreneurship: Making Business Work for the Poor—the 2004 ...

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At the Bottom of the Pyramid: Responsible design for responsible business

Thoughtfully responding to the needs and aspirations of the four billion poor living at the margins of the global economy is both wise strategy and pressing obligation for businesses, argues Nimal Sethia. In this context, he identifies key stakeholders and posits knowledge, empathy, networking, and a value-frame as central to ...

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Overcoming institutional distance: Expansion to base-of-the-pyramid markets

The paper assesses the international expansion of developed-country multinationals to base-of-the-pyramid markets to launch new-to-the-world product innovations. The case study, of Philips Lighting, uses an international-business framework on the transferability and development of capabilities during international expansion. Institutional distance limits transferability from developed-country markets to base-of-the-pyramid markets; heterogeneity limits transferability ...

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The next four billion: market size and business strategy at the base of the pyramid

Four billion low-income consumers, a majority of the world’s population, constitute the base of the economic pyramid. New empirical measures of their aggregate purchasing power and their behavior as consumers suggest significant opportunities for market-based approaches to better meet their needs, increase their productivity and incomes, and empower their entry ...

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Enterprise solutions to poverty: Opportunities and challenges for the international development community and big business

The modern world has always encompassed extremes of affluence and poverty. But in 2005 the confluence of advocacy, political serendipity and natural disaster has rapidly pushed the plight of the impoverished up the agenda of the wealthy as never before. The sharpness of the challenge being thrown down on ...

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Best practices for developing a solar home lighting system market

Access to electricity and home lighting are considered essential for a higher quality of life. Approximately 1.4 billion people rely on fuel-based lighting for home illumination. Thus, it has been argued, a substantial market exists for affordable home lighting products. Solid state lighting is a technology that can be employed ...

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Reinventing strategies for emerging markets: beyond the transnational model

With established markets becoming saturated, multinational corporations (MNCs) have turned increasingly to emerging markets (EMs) in the developing world. Such EM strategies have been targeted almost exclusively at the wealthy elite at the top of the economic pyramid. Recently, however, a number of MNCs have launched new initiatives that explore ...

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Solar electrification and social change in Kenya

Market-based rural electrification with solar energy is increasingly common in developing countries. This article revolves around three main claims about solar electrification in Kenya’s unsubsidized market: (1) The benefits of solar electrification are captured primarily by the rural middle class. (2) Solar electricity plays a modest role in supporting economically ...

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