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A new alliance for global change

Working together, corporations and social entrepreneurs can reshape industries and solve the world’s toughest problems. ...

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The next 4 billion

In an informal suburb of Guadalajara, Mexico, a growing family is struggling to expand its small house. Help arrives from a major industrial company in the form of construction designs, credit, and as-needed delivery of materials, enabling rapid completion of the project at less overall cost. In rural Madhya Pradesh, ...

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Creating value for all: Strategies for doing business with the poor

The Growing Inclusive Markets Initiative responds to a need for better understanding of how the private sector can contribute to human development and to the Millennium Development Goals. Led by UNDP, the initiative was conceived in 2006 after the success of Unleashing Entrepreneurship: Making Business Work for the Poor—the 2004 ...

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Tata’s Nano Home: Company behind cheapest car to sell $7,800 apartments

Tata, the Indian company that made worldwide headlines with its $2,000 Nano car, now plans to build 1,000 tiny apartments outside Mumbai that will sell for $7,800 to $13,400 each. The company plans to roll out low-cost projects outside other major cities. Tata’s housing division is targeting a segment of ...

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The financial inclusion assemblage: Subjects, technics, rationalities

This article introduces financial inclusion as a global assemblage of subjects, technics, and rationalities that aim to develop poor-appropriate financial products and services. Microfinance forms the foundation, but also the boundary of the assemblage, which is premised on the assumption that the 2.7 billion poor people in the world who ...

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India urban Base of the Pyramid housing affordability study

With one of the largest aggregated base of the pyramid populations and wealth gaps on the planet, Indian housing provision remains in a dire state.  A distinct lack of supply side solutions has further exacerbated a massive real estate price spike in recent years and, whilst both the private and ...

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The next four billion: market size and business strategy at the base of the pyramid

Four billion low-income consumers, a majority of the world’s population, constitute the base of the economic pyramid. New empirical measures of their aggregate purchasing power and their behavior as consumers suggest significant opportunities for market-based approaches to better meet their needs, increase their productivity and incomes, and empower their entry ...

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Global marketing of lifesaving drugs: an analogical model

In light of the desire to bring about an increase in the global distribution of lifesaving drugs at affordable prices, the purpose of this paper is to focus on the global marketing of lifesaving drugs related to the current pandemic of HIV/AIDS. An analogical model is used to challenge companies ...

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Dewan Housing Finance Corporation Limited launches firm to aid ‘bottom of pyramid’ market

Private lender Dewan Housing Finance Corporation Limited (DHFL) has launched Aadhar Housing Finance Private Limited, targetting the ‘bottom of the pyramid’ home loan space in Uttar Pradesh and other states with similar socio-economic profile. ...

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