Resources   sector

Health Providers

The peanut butter debate

A new type of ready-to-use food is changing the way severe malnutrition is treated. But questions remain about how far to push its introduction—and science has a hard time providing the answer. ...

> Read more

Management education and the Base of the Pyramid

Doing business at the base of the pyramid is a topic of increasing interest to business practitioners and academics. Base of the pyramid business offers the promise of great economic gains for companies and the possibility of a powerful new approach to alleviate poverty. At the same time, it may ...

> Read more

A new alliance for global change

Working together, corporations and social entrepreneurs can reshape industries and solve the world’s toughest problems. ...

> Read more

Creating value for all: Strategies for doing business with the poor

The Growing Inclusive Markets Initiative responds to a need for better understanding of how the private sector can contribute to human development and to the Millennium Development Goals. Led by UNDP, the initiative was conceived in 2006 after the success of Unleashing Entrepreneurship: Making Business Work for the Poor—the 2004 ...

> Read more

Dialing for development

Microfinance institutions have recognized that poor people lack the capital and financial services that are necessary for economic growth and job creation. And so these organizations have started offering these services to the world's poorest people, unlocking new economic opportunities for borrowers and lenders. Yet until recently, most organizations ...

> Read more

Book review essay: Promises and perils at the Bottom of the Pyramid: “The Fortune at the Bottom of the Pyramid: Eradicating Poverty through Profits” by C. K. Prahalad

C. K. Prahalad, an extremely well-known and influential business scholar and consultant, worked for years to find a new way to solve the problem of poverty…His latest book, The Fortune at the Bottom of the Pyramid, captures the results of this effort. Impressively praised by the likes of Madeline Albright ...

> Read more

The quest for the fortune at the bottom of the pyramid: potential and challenges

Purpose - The purpose of this article is to examine the bottom of the pyramid (BOP) proposition, where private companies can both be profitable and help alleviate poverty by attending low-income consumers. Design/methodology/approach - The literature on BOP was reviewed and some key elements of the BOP approach were proposed ...

> Read more

Making better investments at the Base of the Pyramid

Managers of business ventures that work with the world’s poor need more than financials and feel-good stories to measure success. They need to know exactly who’s benefiting and how. ...

> Read more

The next four billion: market size and business strategy at the base of the pyramid

Four billion low-income consumers, a majority of the world’s population, constitute the base of the economic pyramid. New empirical measures of their aggregate purchasing power and their behavior as consumers suggest significant opportunities for market-based approaches to better meet their needs, increase their productivity and incomes, and empower their entry ...

> Read more

Global marketing of lifesaving drugs: an analogical model

In light of the desire to bring about an increase in the global distribution of lifesaving drugs at affordable prices, the purpose of this paper is to focus on the global marketing of lifesaving drugs related to the current pandemic of HIV/AIDS. An analogical model is used to challenge companies ...

> Read more

The Slow Race: Making technology work for the poor

Citizen engagement is vital to ensure that science and technology respond to the challenges of international development. ...

> Read more

Marketing in subsistence marketplaces: consumption and entrepreneurship in a South India context

Purpose - The purpose of this paper is to discuss innovative consumer marketing approaches for simultaneous business success and social empowerment at the bottom of the pyramid (BOP) or in subsistence marketplaces. Design/methodology/approach - The paper draws from a research program comprising qualitative methods as well as case study analyses. ...

> Read more

Bioexpectations: Life technologies as humanitarian goods

Expectations that people should live—even under extreme conditions of crisis, neglect, and poverty—now combine with doubts about the capacity of states to provide for their populations. One result has been a set of technologies built around minimalist forms of care. Created by a heterogeneous movement of corporations as well as ...

> Read more

Better vision for the Poor

Estimates for the number of poor people worldwide who need eyeglasses are startling. The World Health Organization reports approximately 517 million people in developing countries are visually impaired because they do not have access to corrective treatment. The Centre for Vision in the Developing World at Oxford University has a ...

> Read more

The mirage of marketing to the bottom of the pyramid: How the private sector can help alleviate poverty

The BOP proposition is indeed too good to be true. It is seductively appealing, but it is riddled with fallacies. There is little glory or fortune at the bottom of the pyramid—unfortunately, it is (almost) all a mirage. This article argues that the BOP proposition is both logically flawed and ...

> Read more

Misfortune at the Bottom of the Pyramid

The popular ‘bottom of the pyramid’ (BOP) proposition argues that large companies can make a fortune by selling to poor people and simultaneously help eradicate poverty. This is, at best, a harmless illusion and potentially a dangerous delusion. This paper shows that the BOP argument is riddled with inaccuracies and ...

> Read more

Is the Bottom of the Pyramid really for you?

Searching for that pot of gold in the world’s most challenging markets may not be worth your company’s while. Here’s how to make that call. ...

> Read more

The Fortune at the Bottom or the Middle of the Pyramid?

The Bottom of the Pyramid (BOP) has emerged as a dominant concept in business, propelled by C. K. Prahalad’s The Fortune at the Bottom of the Pyramid. Given the enormous attention the concept has attracted, it has the potential to impact the world’s billions of poor people—as well as the ...

> Read more

Oxymoron no more: The potential of nonprofit drug companies to deliver on the promise of medicines for the developing world

Although some pharmaceutical company efforts to develop and distribute drugs in developing countries have been successful, many fall short of meeting needs in resource-poor nations. In the context of public-private partnerships, we discuss the concept of a nonprofit pharmaceutical company dedicated to developing and distributing drugs for diseases endemic in ...

> Read more

Innovation blowback: Disruptive management practices from Asia

Western companies think too narrowly about the emerging world. If they aren’t careful, they may end up as defenders, not attackers. ...

> Read more

Market-minded development

Over the past nine years, Acumen has deployed $48.6 million across 50 investments (35 of which are active) in the health, energy, housing, agriculture, and water industries in East Africa, India, and Pakistan. Its global health portfolio is the largest, accounting for roughly 55% of the fund. The nonprofit ...

> Read more

Good business makes poor customers good customers

Would your company like to add thousands, if not millions, of new customers? Jamie Anderson, Martin Kupp and Sandra Vandermerwe believe that serving the world’s poorest people in developing markets can be both profitable and socially rewarding — if it’s done right. As it turns out, what’s good for business ...

> Read more