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Bottom of the Pyramid as a source of breakthrough innovations

In this paper, I identify the bottom of the pyramid (BOP) markets as a new source of radical innovation. By focusing managerial attention on creating awareness, access, affordability, and availability (4As), managers can create an exciting environment for innovation. I suggest that external constraints can be utilized to build an ...

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Creating value for all: Strategies for doing business with the poor

The Growing Inclusive Markets Initiative responds to a need for better understanding of how the private sector can contribute to human development and to the Millennium Development Goals. Led by UNDP, the initiative was conceived in 2006 after the success of Unleashing Entrepreneurship: Making Business Work for the Poor—the 2004 ...

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At the Bottom of the Pyramid: Responsible design for responsible business

Thoughtfully responding to the needs and aspirations of the four billion poor living at the margins of the global economy is both wise strategy and pressing obligation for businesses, argues Nimal Sethia. In this context, he identifies key stakeholders and posits knowledge, empathy, networking, and a value-frame as central to ...

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The great leap: Driving innovation from the Base of the Pyramid

Billions of poor people aspire to join the world's economy. Disruptive innovation can pave the way, helping companies combine sustainable corporate growth with social responsibility. ...

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The next four billion: market size and business strategy at the base of the pyramid

Four billion low-income consumers, a majority of the world’s population, constitute the base of the economic pyramid. New empirical measures of their aggregate purchasing power and their behavior as consumers suggest significant opportunities for market-based approaches to better meet their needs, increase their productivity and incomes, and empower their entry ...

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Best practices for developing a solar home lighting system market

Access to electricity and home lighting are considered essential for a higher quality of life. Approximately 1.4 billion people rely on fuel-based lighting for home illumination. Thus, it has been argued, a substantial market exists for affordable home lighting products. Solid state lighting is a technology that can be employed ...

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The market for wireless electricity: The case of India

A wireless revolution has transformed telecoms in India and in other emerging markets. The electricity market, on the other hand, remains underdeveloped. We define Wireless Electricity as renewable energy produced within a few hundred meters of the point of consumption. A wireless revolution in electricity would solve the problem of ...

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Solar electrification and social change in Kenya

Market-based rural electrification with solar energy is increasingly common in developing countries. This article revolves around three main claims about solar electrification in Kenya’s unsubsidized market: (1) The benefits of solar electrification are captured primarily by the rural middle class. (2) Solar electricity plays a modest role in supporting economically ...

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A Base-of-the-Pyramid approach in Argentina: Preliminary findings from a BOP Learning Lab

The BOP Lab which has been established in Argentina consists of a set of companies, NGOs, government members and academics working jointly to create growth and development opportunities in markets as yet untapped by companies. Then it comes to creating a shared and local view of BOP, it is important ...

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Innovation blowback: Disruptive management practices from Asia

Western companies think too narrowly about the emerging world. If they aren’t careful, they may end up as defenders, not attackers. ...

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