Resources

Hammond, Allen L. / Kramer, William J. / Katz, Robert S. / Tran, Julia / Walker, Courtland / 2007. The next four billion: market size and business strategy at the base of the pyramid.
Washington DC: World Resources Institute/International Finance Corporation.



Four billion low-income consumers, a majority of the world’s population, constitute the base of the economic pyramid. New empirical measures of their aggregate purchasing power and their behavior as consumers suggest significant opportunities for market-based approaches to better meet their needs, increase their productivity and incomes, and empower their entry into the formal economy.


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Appeared in

Sector: Agriculture Cooking, Generation, Lighting Home Loans, Insurance, Microcredit, Mobile Phone Money Health Insurance, Health Providers, Nutrition, Pharmaceuticals, Sanitation Access, Mobile Phone Money, Phone
Region: East Africa, Southern Africa, West Africa Caribbean, Central America, South America Central Asia, East Asia, South Asia, Southeast Asia