Resources

Prahalad, C. K. / Hart, Stuart, L. / 2002. The fortune at the Bottom of the Pyramid
Strategy + Business, 26: 2-14.

Low-income markets present a prodigious opportunity for the world's wealthiest companies - to seek their fortunes and bring prosperity to the aspiring poor.


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Sector: Agriculture Enterprise Microcredit Sanitation Phone
Region: South Asia