Prahalad, C. K. / Hammond, Allen L. / 2002. Serving the world's poor, profitably.
Harvard Business Review, 80 (9): 48-57.

Improving the lives of the billions of people at the bottom of the economic pyramid is a noble endeavour. It can also be a lucrative one.

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Appeared in

Sector: Enterprise Insurance, Microcredit Phone
Region: East Africa, Southern Africa South America South Asia