Mittal, Anuradha / Wallach, Lori / Hammond, Allen L. / Prahalad, C. K. / 2004. Selling out the poor.
Foreign Policy, 144: 6 + 8-10.

Allen L. Hammond and C.K. Prahalad's notion that "Selling to the Poor" (May/June 2004) to turn them into consumers is an "effective way of reducing poverty" is a shameless, far-fetched example of corporate "poor washing," through which an agenda for boosting profits is packaged as a poverty antidote.

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Appeared in

Sector: Nutrition, Sanitation Access
Region: South Asia