Resources

Rangan, V. Kasturi / Chu, Michael / Petkoski, Djordjija / 2011. Segmenting the Base of the Pyramid.
Harvard Business Review, 89 (6): 113-117.

To succeed, you’ll need to link your commercial interests with your constituencies’ well-being.


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Appeared in

Sector: Insurance, Microcredit, Mobile Phone Money Health Insurance, Nutrition, Sanitation Mobile Phone Money
Region: East Africa, Southern Africa South America Central Asia, East Asia, South Asia, Southeast Asia