Resources

London, Ted / 2009. Making better investments at the Base of the Pyramid.
Harvard Business Review, 87 (5): 106-113.

Managers of business ventures that work with the world’s poor need more than financials and feel-good stories to measure success. They need to know exactly who’s benefiting and how.


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Appeared in

Sector: Agriculture Enterprise, Gender Microcredit Health Providers
Region: South Asia