Karamchandani, Ashish / Kubzansky, Mike / Lalwani, Nishant / 2011. Is the Bottom of the Pyramid really for you?
Harvard Business Review, 89 (3): 107-111.

Searching for that pot of gold in the world’s most challenging markets may not be worth your company’s while. Here’s how to make that call.

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Sector: Insurance Health Insurance, Health Providers, Sanitation Mobile Phone Money
Region: East Africa, West Africa South America