Prahalad, C. K. / Dearlove, Des / 2004. Interview: C. K. Prahalad.
Business Strategy Review, 15 (2): 13-16.

The renowned corporate strategist and co-author of Competing for the Future talks about his theory of co-creation, expounded in his most recent book, The Future of Competition: Co-Creating Unique Value with Customers. Interview by Des Dearlove.

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