Anderson, Jamie / Kupp, Martin / Vandermerwe, Sandra / 2010. Good business makes poor customers good customers.
Business Strategy Review, 4: 46-51.

Would your company like to add thousands, if not millions, of new customers? Jamie Anderson, Martin Kupp and Sandra Vandermerwe believe that serving the world’s poorest people in developing markets can be both profitable and socially rewarding — if it’s done right. As it turns out, what’s good for business in developed countries also applies to emerging markets.

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Appeared in

Sector: Microcredit, Mobile Phone Money Health Providers Mobile Phone Money, Phone
Region: East Africa, West Africa Southeast Asia