Sethia, Nirmal / 2005. At the Bottom of the Pyramid: Responsible design for responsible business.
Design Management Review, 16 (3): 42-49.

Thoughtfully responding to the needs and aspirations of the four billion poor living at the margins of the global economy is both wise strategy and pressing obligation for businesses, argues Nimal Sethia. In this context, he identifies key stakeholders and posits knowledge, empathy, networking, and a value-frame as central to a new mindset that can make designers valued partners in this challenging endeavor.

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Appeared in

Sector: Generation, Lighting Microcredit Phone
Region: South Asia