Gardetti, Miguel Angel / 2006. A Base-of-the-Pyramid approach in Argentina: Preliminary findings from a BOP Learning Lab.
Greener Management International, 51: 65-77.

The BOP Lab which has been established in Argentina consists of a set of companies, NGOs, government members and academics working jointly to create growth and development opportunities in markets as yet untapped by companies. Then it comes to creating a shared and local view of BOP, it is important to analyse and understand the barriers and opportunities presented within each sector. Therefore, this paper focuses on the preliminary barriers and opportunities presented by each of the four sectors involved in the Lab in relation to some of the topics raised during their activities.

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Sector: Enterprise Generation Microcredit
Region: South America