New Economies of Development: Critical Engagements with the Bottom of the Pyramid
Over the last decade, business has increasingly been cast as the engine of development. Today, private sector initiatives are often said to deliver 'win-win outcomes' - to the world's poor, and to the financial bottom line.
> Read more
Resources, latest submissions
Ansari, Shahzad / Nunir, Kamal / Gregg, Tricia /
Impact at the ‘Bottom of the Pyramid’: The role of social capital in capability development and community empowerment.
Journal of Management Studies, 49 (4): 813-842.
Hahn, Rüdiger /
The ethical rational of business for the poor – integrating the concepts Bottom of the Pyramid, sustainable development, and corporate citizenship.
Journal of Business Ethics, 84:313–324.
Selling Nutraceuticals in India
When Bositu’s twin boys were three months old a government health worker visited her home in Goudaguda, a small village [...]